Ohhh Starbucks...

Many may know or not know that i have a pretty heavy aversion to Starbucks. Working in various independent coffee shops, i formed a strong respect for the people that do for self and refuse to capitalize on their product in a way that jeopardizes their image. I'm not gonna go into the reasons i think they're wrong, they're not Wal-Mart, i'm not gonna hate that hard but i do disagree with their business strategies that are somewhat sneaky and dishonest.

If you're a starbucks consumer you have most likely witnessed a recent change in identity of the cup that holds your latte, coffee, cappuccino, whatever. Being a dodger of Starbucks, of course the only way i know this is from reports and images seen online. I'd just like to say-Starbucks made a bad fucking choice. Since they opened their original shop in Seatle years and years ago that 'green and black' logo has been a 'household name'-a staple in the collective conciousness whether you like it or not. As you can see from the above image, they've drastically changed that image. On what was said in the Wall Street Journal report-the choice of brown is somewhat ridiculous because not only is it a difficult and cumbersome color for a logo that demands such attention-UPS was the only major company to pull it off and has since fully embraced the color. The color 'brown' is the subject of their entire ad campaign and tagline for god's sake. "What can brown do for you?" -Graphically the new logo is an abomination compared to the latter-the past logo was so graphic and bold and simple and iconic! and now what? they've thrown that all away! Only time will tell whether or not this will come as a benneficial shift for Starbucks. My theory is that with the return of the old CEO and shutting down of many shops(most of which have drive-thrus) -Starbucks is trying to return to a more lowkey, local coffee shop image. I think the logo is certainly evidence of this.

-Jon
Stacks Press

P.S. Support your local coffee shop and record shop!!!